AbdulRafiu Ibrahim
Case study 04 / 06

SMARTSMB ADVISORY

Client:
SmartSMB Advisory
Sector:
Finance · Advisory
Role:
Design & frontend engineering
SmartSMB Advisory — Home
© 2026 — smartsmbadvisory.com

A financial advisory firm in Abuja helping growing businesses gain financial clarity, make confident decisions and build sustainable, profitable companies — from a free intro call to an ongoing fractional FD retainer.

Live site ↗

The
Work
Story

A calm, trustworthy hero that says "strategic partner", not "accounting firm". A four-step journey — intro call, money check-in, diagnostic, FD retainer — drawn as a clear flow. About page structured around what the firm stands for and how it works.

(Live)The real website — scroll inside itOpen in new tab ↗
https://smartsmbadvisory.com↗
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What I did

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  • Positioned the brand for SMEs

    A calm, trustworthy hero that says "strategic partner", not "accounting firm".

  • Mapped the advisory model

    A four-step journey — intro call, money check-in, diagnostic, FD retainer — drawn as a clear flow.

  • Wrote the mission, vision and approach

    About page structured around what the firm stands for and how it works.

  • Built the consultation funnel

    Every page ends in one next step: schedule a diagnostic session.

  • Shipped the blog & FAQ

    Articles and answers that build trust before the first call.

Credits
Design & engineering —
AbdulRafiu Ibrahim
Stack
Next.js, React, Tailwind

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